Gate Gourmet helped launch a refreshed Economy onboard retail meal and snack service called ‘Choice Menu’ on United Airlines flights within North America.

Gate Gourmet manages the onboard retail program and is the ‘last-mile’ provider of deliveries to aircraft in many cities, while Supplair provides fresh items for sale through its network of Central Packing Unites and assembles snack boxes. Pourshins handles sourcing, and potmstudios and deSter collaborated on eco-friendly package design and production. United Airlines markets the program in its in-flight magazine, online and through e-mails to customers, as well as a printed onboard menu designed by potmstudios. Through its management of the program, Gate Gourmet is responsible for driving sales, managing waste/loss, and improving customer satisfaction through the use of category management and sales optimization techniques.

To learn more about how Gate Gourmet can help enhance your onboard offering, please contact us.